How to Attract High-Potential Tourists to Hegra (Madâin Sâlih)
– A 6-Step Strategy Powered by Geo-Targeting
As part of Saudi Arabia’s Vision 2030, Hegra (Madâin Sâlih) — the first UNESCO World Heritage site in the Kingdom — is emerging as a cultural flagship for global tourism.
At HC Agence 360, we’ve developed a proven method for driving thousands of qualified international visitors to this sacred and historic destination through data intelligence, behavioral segmentation, and geo-targeted display campaigns.
Here’s a breakdown of our 6-step strategy to convert curiosity into real-world cultural tourism:
1. Define the Target Persona
We begin by establishing a clear and refined tourist profile, based on demographic, psychographic, and behavioral insights:
- Age: 30–55
- Interests: Archaeology, cultural heritage, desert landscapes, exclusive travel
- Nationalities: Europeans (France, Germany, UK, Italy), North Americans, GCC travelers, and premium Asian tourists (Japan, South Korea, Singapore)
- Digital behavior: Cultural content consumers, luxury travel planners, frequent museumgoers
2. Pinpoint High-Value Geographic Zones
Using our data-driven targeting tools, we define key zones for acquisition campaigns:
- Major cultural cities: Paris, London, Rome, New York, Tokyo
- Regions with strong travel intent and premium tourism potential
- Diaspora-rich zones sensitive to Middle Eastern heritage
3. Create Immersive Display Banners
Our creative team designs interactive banners that visually transport the audience to Hegra and AlUla:
- Themes: Nabataean heritage, spiritual mysticism, luxury desert experience
- Formats: GIF format compatible on all devices
- Tone: Premium, emotional, contemplative
4. Collect and Analyze Target Audience Data
We capture Mobile Device IDs and Fixed IPs using satellite and GPS-enabled data, cross-referenced with over 6,000 personality points and browsing behavior. This allows us to:
- Identify travelers in motion (mobile IDs)
- Detect residents with high potential travel interest (fixed IPs)
- Build highly qualified micro-audiences
5. Launch Global Display Campaigns on Strategic Inventory
We deploy your banners on the world’s largest programmatic advertising inventory, targeting only relevant users:
- Premium placements across international travel, culture, and lifestyle sites
- Contextual targeting during travel research, cultural content consumption, and seasonal moments (Ramadan, Eid, Summer holidays, etc.)
6. Monitor, Optimize, and Convert
All campaigns are tracked with full reporting dashboards including:
- Click-through rates and time on site
- Conversion funnels (travel bookings, contact forms, wishlist additions)
- ROI insights and weekly optimization cycles
The goal? Turn interest into bookings. From awareness to intent to action — our method connects audiences to Saudi Arabia’s timeless heritage.