Driving Qualified Tourism to the Historic City of Jeddah (Gateway to Mecca)
A 6-Step Strategy to Attract Cultural & Spiritual Travelers through Data Intelligence
The Historic City of Jeddah, also known as Al-Balad, is a UNESCO World Heritage Site and a historical gateway to Mecca. Its coral-stone buildings, centuries-old mosques, and vibrant markets make it one of the most spiritually and architecturally rich destinations in Saudi Arabia.
As part of Vision 2030, Saudi Arabia is investing heavily in making Al-Balad a global cultural tourism hub. At HC Agence 360, we’ve developed a 6-step acquisition strategy designed to drive high-value international tourists to this iconic destination, using advanced behavioral and geo-targeting technologies.
1. Define the Audience Persona
The journey begins by identifying who we want to reach. We create a precise and data-enriched tourist persona:
- Age: 28–55 years
- Profile: Spiritual travelers, Muslim diaspora, Islamic heritage explorers, architecture lovers
- Interests: History, pilgrimage, UNESCO heritage, Middle Eastern culture
- Behavior: Researches Umrah packages, follows Islamic architecture, reads about heritage sites
This persona guides the messaging and targeting for the campaign.
2. Identify High-Potential Territories
We select geographic zones where demand for spiritual and cultural travel is high. These include:
- Countries: Indonesia, Malaysia, Turkey, Egypt, Morocco, France, UK, USA, Canada
- Cities: Kuala Lumpur, Jakarta, Istanbul, Cairo, Casablanca, Paris, London, Chicago, Toronto
Targeting diaspora communities and educated urban travelers ensures high engagement and conversion potential.
3. Design Immersive Display Banners
Next, we develop a set of high-impact, visually rich banners designed to emotionally connect with the audience.
- Themes: Pilgrimage heritage, ancient marketplaces, coral stone houses, sea-meets-desert beauty
- Visual style: Elegant, spiritual, historical
- Goal: Create a sense of discovery, nostalgia, and cultural pride
🎯 The creative brief is tailored to resonate with the persona’s emotional triggers and aspirations.
4. Collect and Match Digital Identifiers
Using satellite, GPS, and web behavior data, we collect:
- Mobile IDs – Travelers in motion or researching spiritual journeys
- Fixed IPs – Residents with online behaviors matching the defined persona
- Behavioral Data Points – Over 6,000 criteria including travel intent, content habits, and device history
This results in a highly refined and responsive audience, ready for conversion.
5. Launch Targeted Display Campaigns
We activate the banners on the world’s largest media inventory, including:
- Premium travel sites, Islamic heritage blogs, booking platforms
- Mobile apps, cultural content networks, and spiritual travel forums
Every banner impression is geo-targeted and behavior-qualified to ensure the right message reaches the right person — at the right time.
6. Analyze, Report, and Optimize
Each campaign includes full tracking and real-time optimization:
- CTR (Click-through rate)
- Engagement time on landing pages
- Conversion actions (downloads, bookings, inquiries)
- Weekly A/B testing and optimization cycles
We provide full transparency for media agencies and institutions to evaluate campaign performance and ROI with clarity and precision.
GDPR-Compliant and Institution-Ready
Our technology is 100% GDPR-compliant, opt-in based, and designed with transparency, ethics, and performance in mind.
Whether you’re a ministry of tourism, regional authority, media agency, or destination marketer, we offer a fully tailored solution to elevate Jeddah’s global visibility.