Bringing the World’s Most Advanced Targeting Technology to Qiddiya and the Kingdom of Saudi Arabia
In the shadow of the Tuwaiq cliffs, just 40 km from Riyadh, rises Qiddiya: a world-class project designed to transform the Kingdom of Saudi Arabia into a global capital of entertainment, sports, and culture.
Driven by Vision 2030 and the enlightened ambition of H.R.H. Crown Prince Mohammed bin Salman, Qiddiya embodies the promise of a bold and vibrant future — one rooted in innovation, heritage, and Saudi hospitality.
🌍 Cutting-edge technology serving a unique destination
At HC Agence 360°, we are honored to contribute to this visionary momentum by deploying the most powerful digital targeting technology in the world — specifically designed to convert the most demanding international audiences.
Our exclusive, proven solution is built on six unique strategic pillars, which explain its exceptional performance in audience conversion.
🔍 The 6 Pillars of Our Audience Strategy
1. Ultra-precise Persona Marketing
Using behavioral analysis across more than 6,000 data signals (income, travel intent, cultural affinities, personal interests), we define the profiles most likely to be drawn to Qiddiya’s offerings.
2. Tailored Geographic Targeting
We operate with extreme granularity, targeting audiences by country, city, neighborhood, or major events (fairs, exhibitions, concerts…).
3. Cross-referenced Data Collection
We combine mobile IDs (tourists in transit) and fixed IPs (residents), enriched by behavioral insights from the world’s largest digital ecosystems (GAFAM), to retain only high-conversion potential profiles.
4. Premium Interactive Banner Creation
Our advertising creatives are dynamic, immersive, and fully optimized across all devices (desktop, mobile, tablet), delivering a prestigious ad experience.
5. Controlled International Distribution
Each message is delivered strategically and intelligently with ad capping, to build brand awareness without overwhelming the audience.
6. Real-time Reporting and Optimization
Our platform offers full, instant access to data on clicks, geo-engagement zones, conversion rates, and ROI — with results far exceeding industry benchmarks.
🕌 Supporting Vision 2030 Through Tourism
Our technology is not only designed to promote Qiddiya, but to support the broader Saudi private tourism ecosystem, including:
- Luxury hotels
- High-end tour operators
- Premium hospitality and lifestyle brands
We believe the Kingdom’s tourism appeal relies on a careful balance of tradition, modernity, innovation, and excellence. Our role is to amplify this image through targeted, ethical, and high-performance communication.
🤝 Proud to Support the Kingdom
Supporting the Qiddiya project means contributing to one of the pillars of Saudi Arabia’s cultural, spiritual, and economic renaissance.
As specialists in digital geotargeting, we are passionately committed to promoting this initiative on the global stage.
📩 Ready to launch your campaign and guide your future customers before they arrive?
Contact us to co-build your winning strategy : https://hc-agence-360.com/en/video-call/
Audience Geotargeting Specialist – The World’s Most Powerful Digital Strategy.
Hanen Akrimi – Co-Founder & Christophe Berrodier – Co-Founder
📩 christophe@hc-universal.com