A 6-Step Data-Driven Acquisition Strategy for Cultural Destinations
As Saudi Arabia positions itself as a global cultural tourism leader under Vision 2030, At-Turaif in Diriyah stands as one of the most historically significant and symbolic UNESCO World Heritage Sites in the Kingdom.
To attract high-value, international cultural tourists to this remarkable destination, HC Agence 360 has developed a proven, privacy-compliant strategy based on geo-targeting, behavioral data intelligence, and interactive display campaigns.
Here’s how we help institutions and agencies convert global curiosity into real-world visits to At-Turaif.
1. Define the Target Audience Persona
Every successful acquisition campaign begins with the right audience. We build a detailed persona tailored to the profile of visitors most likely to engage with Diriyah’s heritage:
- Age: 35–60
- Profile: Culturally sophisticated travelers, diplomats, academics, expats, and Muslim heritage tourists
- Interests: Islamic history, geopolitics, Najdi architecture, heritage trails
- Digital behavior: Consumers of history, architecture, and Middle East-focused content
2. Map High-Potential Geographies
- We identify strategic regions and cities where cultural awareness and interest in Middle Eastern destinations are high:
- Historic & political capitals: Paris, Washington D.C., London, Berlin, Tokyo
- Diaspora-rich and culturally active cities: Istanbul, Cairo, Casablanca, Kuala Lumpur, Toronto
- Emerging travel hubs in Asia, Europe, and the Gulf
3. Create Immersive Display Assets
We craft custom display banners that capture the spirit of At-Turaif:
- Visual style: Elegant, historically rich, culturally immersive
- Themes: Origins of the Saudi state, Najdi architecture, tradition & modernity through Diriyah Gate
- Formats: GIF format compatible on all devices
Briefs are aligned with institutional branding and target user psychology, ensuring visual consistency and emotional engagement.
4. Capture and Qualify Digital Audiences
Using our proprietary technology, we collect:
- Mobile IDs of users currently in travel-planning behavior or moving through targeted urban zones
- Fixed IPs of high-potential residents with an interest in Middle Eastern travel, Islamic heritage, or Saudi culture
- All data is cross-referenced with GPS signals and over 6,000 behavioral and psychographic criteria for precision profiling.
5. Launch the Display Campaigns
Your banners are delivered through the world’s largest programmatic advertising inventory, displayed only to pre-qualified users:
- Platforms include premium travel, cultural, and news media
- Contextual targeting based on relevant search behavior, content engagement, and travel research moments
📍 All clicks and interactions are directed to specific landing pages related to At-Turaif or Diriyah initiatives.
6. Analyze, Optimize, and Report
We ensure full transparency and performance through detailed reports:
- Click-through rate (CTR)
- Time on site and engagement
- Conversion indicators (bookings, itinerary downloads, contact forms)
- Weekly performance optimization
- ROI benchmarking with optional A/B testing
This allows institutional partners to measure true impact and continuously refine future campaigns
Fully GDPR-Compliant and Built for Cultural Diplomacy
Our technology is 100% GDPR-compliant, opt-in based, and tailored for public-sector expectations in transparency, accountability, and efficiency.
📣 Let’s Put At-Turaif on the Global Cultural Map
Are you a tourism board, cultural foundation, destination marketing agency, or media consultant working to promote Saudi heritage?
Let’s collaborate on a custom strategy to attract, engage, and convert the right audiences to Diriyah.
📧 contact@hc-agence-360.com
🌐 www.hc-agence-360.com
📱 +33 (0)4 26 18 68 93